Free One Way Links
Yes there are such things as Free One Way Links. Many marketers began their site promotions with the simple process of listing their sites in multiple directories.
You can still do that. It takes time and not all of the links are as valuable as others. Pay attention to the page rank of the site where you are getting that link. If your site ranks higher, you are actually helping THAT site with its ranking. That is not a bad thing, but you ought to know it is happening.
So that is one source of free one way links. Another source is the resource box at the end of those wonderful articles you have been writing.
Press releases are of course another way for you to generate some free one way links. Now why would you want these links?
Because the search engines like to see a variety of sources for your links. Also you need to pay attention to the balance of links going OUT away from your site relative to those that are coming INTO your site AND relative to those links that are entirely INSIDE your site.
Because that is a lot to think about, some people have collected data and made ebooks that will explain how to make the best use of different sites for free one way links.
There are always computer wizards who will find a way to automate procedures like this. And these tasks are often outsourced for very low costs to online marketers. I know I said FREE. I know. I have created hundreds of one way links for many different clients with a focus on sites that are related to their topic, to keep them congruent, and that have high page ranks.
You also want to look at how long those links will stay on those sites and be helpful. In fact, once you get to thinking about it, you will want to map out your whole link building strategy or plan to make the best use of your time and resources.
I was thinking about this at a meeting the other day when I learned how many people in the room did not have any idea that they needed to even HAVE links coming into their sites. The idea is to improve the ranking of your site in the search engine’s view. And many of these active marketers had no clue. That is what prompted me to make this post. Any questions?
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